New premium headphones debut through an immersive showcase featuring fashion, technology, and business leaders
MANILA, Philippines – Sony Philippines officially introduced 1000X THE COLLEXION, the newest premium addition to its award-winning 1000X series, through an immersive launch event that brought together leaders from fashion, business, media, and technology to celebrate a decade of Sony audio innovation.
Designed as more than a product launch, the evening transformed the venue into a curated experience where guests explored craftsmanship, design philosophy, and audio innovation behind Sony’s latest flagship headphones. The launch also marked the 10th anniversary of Sony’s legendary 1000X series, which has redefined personal listening since the debut of the MDR-1000X in 2016.
The evening opened with a dramatic ballet-led product reveal, unveiling 1000X THE COLLEXION against a backdrop of movement, music, and visual storytelling. Guests were then welcomed by Sony executives, including Shuhei Sugihara, President and Managing Director of Sony Philippines, and Kentaro Imamura, Sony Philippines’ Marketing Director, who shared the vision behind the new product and Sony’s continuing commitment to delivering elevated listing experiences.
Following the reveal, guests experienced a powerful performance by A-Team, together with a fashion showcase that highlighted the headphone’s luxury design styled by Gian Romano, known for his edgy, avant-garde approach to couture.
A highlight of the evening was the panel discussion “Talk That Talk,” moderated by Rammy Bitong, featuring the country’s most influential voices across creative industries: renowned fashion designer Rajo Laurel, entrepreneur and lifestyle personality Mika Lagdameo, creative director Daryl Chang, and Archie Carrasco, Chairman and CEO of AGC Power Holdings Corp. Together, they explored how sound influences creativity, productivity, entrepreneurship, and self-expression, while sharing how the Sony 1000X THE COLLEXION seamlessly fits into their personal and professional lives.
Guests immersed themselves in the event’s interactive installations. The Tech Showcase Lounge provided detailed insights into the engineering and innovation behind the headphones, while the Soundcapes immersive booth allowed guests to experience the product’s audio performance through synchronized music and visual environments.
Beyond performance, Sony’s 1000X THE COLLEXION has been meticulously crafted for all-day comfort. Featuring premium metal detailing, refined faux leather developed over two years, and an ergonomic design engineered for extended listening sessions. Available in Black and White finishes, the headphones embody a timeless aesthetic that complements modern lifestyles.
Building upon Sony’s decade-long leadership in premium personal audio, 1000X THE COLLEXION combines refined craftsmanship with advanced listening technologies. Featuring a bespoke driver unit, Edge-AI powered DSEE Ultimate™, enhanced 360 Reality Audio Upmix, and Sony’s acclaimed noise cancellation technology, the headphones are designed to deliver both exceptional and elevated everyday experiences.
1000X THE COLLEXION is now available at a suggested retail price of PHP 36,999 at Sony Centres and Sony authorized dealers nationwide.
For more information, visit: https://www.sony.com.ph/headphones/products/1000x-the-collexion
