Award-winning premium tequila brand celebrates its Philippine debut with a vibrant launch at Solaire Resorts & Casino
Manila, Philippines — Loca Loka, the award-winning premium tequila brand that blends Mexican terroir with Indian creative energy, made its Philippine debut last May 8, 2026, with a vibrant sunset celebration at Solaire Pool Bar & Grill in Paranāque City. As golden hour washed over the Manila skyline, media personalities, tastemakers, and industry insiders gathered over neat pours, signature cocktails, music, and playful experiences that brought the spirited world of Loca Loka to life.
Crafted in Jalisco, Built for the World
Crafted in the highlands of Jalisco, Mexico, Loca Loka is produced using 100% Blue Weber agave under the guidance of third-generation Master Distiller Willy Bañuelos Ramírez. The brand’s Blanco and Reposado expressions have earned international recognition across prestigious competitions including the San Francisco World Spirits Competition, New York International Spirits Competition, and WSWA Wine & Spirits Tasting Competition.
The brand’s name itself reflects its cross-cultural spirit — Loca, the Spanish word for “crazy,” meets Loka, the Sanskrit word for “world” — capturing a bold and vibrant approach to tequila rooted in authenticity, craftsmanship, and global culture. Produced in small batches using agave sourced from Jalisco’s volcanic soil, each bottle highlights the purity and natural complexity of traditional tequila-making.
An Immersive Brand Experience
Beginning with an intimate media lunch and masterclass led by Master Distiller Willy Bañuelos, guests were taken through a specially curated four-course tequila pairing experience and an exclusive first tasting of Loca Loka’s upcoming Añejo expression. Through guided neat pours of Blanco, Reposado, and the launch-exclusive Añejo, guests gained deeper insight into the brand’s “100 or Nothing” philosophy, additive-free approach, small-batch production, and commitment to quality craftsmanship.
“Authentic tequila begins in the field, not the boardroom. At Loca Loka, we respect the agave’s natural complexity and refuse to take shortcuts — no additives, no artificial color, and no glycerin for mouthfeel. Every bottle reflects generations of craftsmanship, and tequila, made the way it was always meant to be: pure, honest, and expressive of highland Jalisco.”
— Willy Bañuelos Ramírez, Third-Generation Master Distiller & Head of Production, Hacienda de Bañuelos
As sunset settled in, the celebration came alive with flowing signature Loca Loka cocktails, DJ sets, cantarito painting, and tarot readings paired with surprise serves. Bringing together culture, music, and craft, reflecting the vibrant spirit of Loca Loka.
The Philippine launch marks another milestone in Loca Loka’s growing global presence as the country continues to embrace premium spirits, elevated cocktail culture, and authentic craftsmanship.
Loca Loka Tequila is currently available across select premium on-trade venues and retail partners nationwide.
Loca Loka Tequila Product Portfolio
LOCA LOKA BLANCO | SRP: Php 3,300
This additive-free blanco tequila has an ABV of 40% and is crafted from 100% blue weber agave from Jalisco, Mexico. This tequila captures the pure essence of highland agave from Jalisco’s Los Altos region, presenting a crystal-clear spirit with an intense aroma of sharp, cooked agave that leads into a palate bursting with round, fruity flavors like citrus and pear, balanced by subtle earthy, floral, and herbal undertones of lemongrass, white pepper, and fresh mint. The mouthfeel is silky and medium-bodied, with low ethanol heat allowing easy sipping, while the finish lingers long and smooth.
LOCA LOKA REPOSADO | SRP: Php 3,700
This additive-free reposado tequila has an ABV of 40%, is crafted from 100% blue weber agave from Jalisco, Mexico and is aged in French and American oak barrels for 4–6 months. This tequila embodies the fusion of highland agave vibrancy and gentle oak aging, presenting a pale golden spirit with aromas of roasted agave, honey, vanilla, dried fruit, and subtle spice. On the palate, natural agave sweetness balances with rich notes of caramel, toasted oak, white pepper, cardamom, clove, and hints of citrus zest or chocolate babka, delivering a silky, medium-bodied texture that’s velvety and approachable without overwhelming ethanol heat.
About Loca Loka “100 or Nothing” Campaign
Loca Loka’s “100 or Nothing” campaign is a bold articulation of its uncompromising approach to quality where every bottle reflects a commitment to getting it absolutely right, or not at all. Rooted in precision, authenticity, and craftsmanship, the campaign underscores the brand’s refusal to dilute standards in pursuit of scale. From sourcing to distillation, every step is guided by a singular focus on delivering a consistently superior experience. It’s not just a statement but a philosophy that reinforces trust, builds credibility, and positions Loca Loka as a brand that prioritises excellence above everything else.
