Company tops global soundbar sales, strengthening its audio portfolio with premium models and an expanded 2026 lineup
Coupled with 20 years of leadership in the global TV market, this achievement establishes Samsung as the leader in home entertainment
MANILA, Philippines – Samsung Electronics today announced that it has maintained its leadership in the audio-visual sector as the world’s top soundbar brand for the 12th year in a row.
According to new research from Future Source, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. This milestone, along with two decades of global TV leadership[1], reinforces Samsung’s position at the forefront of the home entertainment industry.
Samsung’s sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs. Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments.
The lineup will include:
- HW‑Q990H flagship soundbar, the successor to the HW‑Q990F
- All‑in‑one soundbar HW‑QS90H
- Bouroullec‑designed Music Studio 7 and Music Studio 5 Wi‑Fi speakers
“At Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honor, but a testament to our commitment to premium home entertainment.”
[1] Omdia Q4 2025 Public Display Report, by unit sales.
