This National Arts Month, Samsung and Fotomoto PH, a local organization of visionary photographers, transform the Paseo de Roxas underpass in Makati into an immersive art destination through the “Underground” photo exhibition for 10 Days of Art. Marking Samsung’s second collaboration with Fotomoto PH, the global no. 1 TV brand continues to elevate entertainment beyond the home, using technology not only to enhance viewing experiences but also to connect with Filipino passions such as culture and art.
Running until March 7, the exhibition features a collection of evocative photographs that explore the connections between people, places, and memories across the Philippine archipelago. Photos will be displayed in splendid quality along the underpass using Samsung’s The Frame, inviting commuters and passersby to linger and recognize fragments of their own realities in each image.
Seeing Art with a New Vision
Powered by Samsung QLED technology, The Frame brings together high-performance technology and aesthetic elegance. Whether you’re on the bustling streets of the Makati Business District or in the sanctuary of your own home, The Frame offers gallery-level viewing in any setting. It offers exceptional QLED picture quality, rendering rich, vibrant images with Pantone Validated ArtfulColor. Its Matte Display reduces glare and reflections to ensure that you enjoy the textured details of what’s on screen, no matter the lighting.
Samsung Vision AI takes the display to a different level, intelligently optimizing the picture for a more realistic and immersive feel. When the screen is not in use, the TV switches to Art Mode and becomes a personal gallery display of art. Customizing artwork is easy with The Frame, which offers access to a wide selection of artwork from prestigious galleries with over 370 free art pieces available each year through the Samsung Art Store. With Motion Sensor, The Frame stays on only when someone is in the room.
The Frame’s modern frame design enhances the gallery-like display. Its slim and sophisticated profile allows the TV to hang flush against the wall, perfectly mimicking traditional art pieces. The Frame can easily fit your home setup with its customizable bezels that you can tailor to your space or to the artwork on display and the adjustable TV stand that you can set to your preferred height to make room for other other devices.
Blending Innovation and Culture
Samsung’s team-up with Fotomoro PH for 10 Days of Art illustrates how technology and art can come together to enrich spaces, both indoors and outdoors. By bringing gallery-quality displays to the Paseo de Roxas underpass, the collaboration helps democratize the art experience and makes world-class photography accessible to the public.
Witness The Frame in action at the “Underground” photo exhibition by Fotomoto PH at the Paseo de Roxas underpass, open for free to the public until March 7, 2026.
To know more about Samsung The Frame and other Vision AI TVs, visit https://news.samsung.com/ph/.
