Pasay City, Philippines, November 29, 2025 — Studio Bighani has officially launched Giftville as part of Christmas #AtTheBay, Ayala Malls Manila Bay’s mall-wide, multi-layer holiday celebration featuring immersive light shows, performances, and season-long festivities running from November 27, 2025 to January 18, 2026.
This year’s holiday season is headlined by the debut of Giftville, organized by Studio Bighani, Ayala Malls Manila Bay’s newest festive village designed to bring back the warmth, nostalgia, and communal joy of the Filipino Christmas.
Giftville blends curated retail, sensory experiences, and community-centered storytelling to create a destination that feels nostalgic yet modern, cozy yet editorial.
A Holiday Experience Built for Exploration
Situated beside Garden Lights, Holiday Nights, the mall’s signature 3D LED and fireworks spectacle, Giftville sits at the heart of the Manila Bay holiday circuit.
The village features 25 curated merchants, themed pop-ups, rotating community takeovers, family-friendly activities, and photo-worthy corners intentionally designed to make every visit unique.
Guests can explore its 8-weekend run from November 27, 2025 to January 18, 2026, with new creators, brands, and experiences rotating throughout the season to keep the village fresh and full of discovery.
Christmas #AtTheBay Highlights
Shoppers and visitors can look forward to:
- A First Look at Giftville — the mall’s new nostalgia-meets-now holiday village
- Garden Lights, Holiday Nights — 3D LED show, light show, and fireworks
- Exciting holiday merchants and unique exhibitors throughout the season
- Festive showcases & holiday performances, including chorale sets, buskers, and Santa’s seasonal appearances
These attractions collectively showcase the breadth of Ayala Malls Manila Bay’s Christmas offerings—from entertainment and dining to shopping and family activities—designed for guests of all ages.
Gift of Community & Culture
Giftville reflects the shared creative vision of Ayala Malls Manila Bay and Studio Bighani. Rooted in the intention of “bringing back the good times,” the village elevates Filipino traditions through sensory design, curated brands, communal moments, and thoughtful programming.
Visitors can explore:
- Curated lifestyle, food, and holiday merchants
- Themed rotating booths featuring Gen Z thrift, wellness, crafts, and emerging makers
- Kommunidad PH & OMG Market takeovers
- Seasonal activities for families and holiday wanderers
This thoughtful curation makes Giftville an inviting, accessible, and distinctly Filipino Christmas destination.
A Season-Long Invitation
Studio Bighani invites guests to enjoy the full lineup of Christmas #AtTheBay festivities, including:
- Santa’s Nook & Meet and Greet
- Holiday performers such as chorales and buskers
- Simbang Gabi celebrations
- Photo booths & festive installations
- The Christmas at the Bay Holiday Cart, where shoppers can redeem curated gifts from partner merchants
Running from November 27, 2025 to January 18, 2026, Giftville and Christmas #AtTheBay offer a holiday journey that evolves with every visit.
For updates and information for partners and merchant spaces, follow @studiobighani on Instagram or email team@studiobighani.com.
