Manila, Philippines – October 28, 2025 – ZYN, the world’s leading nicotine pouch brand[1], announced a bold new era in the Philippines with the launch of an exclusive limited edition variant, ZYN Bright Green 1.5mg and an all-new can packaging.
“Nicotine pouches are a core element in our portfolio of science-backed smoke-free products, helping make cigarettes a thing of the past. We believe that no single smoke-free product can satisfy the preferences of all adult smokers, that is why a diverse and scientifically substantiated portfolio is necessary to support people who smoke in their decision to stop smoking cigarettes,” said Gijs de Best, President of PMFTC Inc., the Philippine affiliate of Philip Morris International (PMI), which in 2016, had announced its bold mission of transforming into a smoke-free company.
ZYN, PMI’s flagship nicotine pouch brand, is a smoke-free, oral nicotine product, containing nicotine derived from tobacco but without tobacco leaf. It contains nicotine and other food-grade ingredients, and does not contain tobacco.
Building on the success of its existing product line, ZYN introduced its first limited edition release in the Philippines, ZYN Bright Green 1.5mg. This offer delivers a distinctly zesty taste experience, meticulously crafted for legal aged nicotine users seeking elevated and refreshing moments.
ZYN’s redesigned can packaging reflects a modern, bold and original aesthetic – a design evolution reflecting the brand’s commitment to celebrate personal rhythms and elevating everyday moments.
“Being the world’s #1 nicotine pouch brand means ZYN is committed to offering the same dependable quality and experience, time after time. This launch truly elevates the ZYN experience,” de Best said.
ZYN Bright Green 1.5mg will be exclusively available at IQOS stores in Metro Manila, and on ZYN.com in November.
With its refreshed packaging and the country’s first limited edition nicotine pouch, ZYN strengthens its position as the world’s leading nicotine pouch brand. By combining trusted quality, expanded availability, and innovations that resonate with today’s dynamic way of life, ZYN continues to set the standard for smoke-free alternatives, redefining how legal age nicotine users enjoy and experience every moment.
[1] PMI reported global shipment volumes and in-market sales estimates of nicotine pouch units, from January 2025 to July 2025.
